Main Street Marshfield

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About us

Main Street Marshfield joins with other Main Street programs around the country to enchance community identity and heritage, foster a downtown center of activity and ensure economic stability.

Main Street Marshfield, Inc. was founded in the spring of 1990 by a group of about 40 local business people, professionals and city officials. As a not-for-profit volunteer corporation, Main Street Marshfield is designed to act as a catalyst for revitalizing the downtown area through concentrated efforts of organization, promotion, design and economic restructuring.

Organizing the efforts of those who work toward the goal of a revitalized downtown and utilizing the many valuable resources of the community are extremely important aspects of the revitalization process. These groups include retailers, bankers, government officials, property owners, civic groups, and concerned citizens.

Promoting downtown Marshfield as an exciting place with activity, lively stores and quality products and services is crucial to building a unified image of the central business district. Retail promotions, general advertising and special events tell customers you can truly "Find it All!" in downtown Marshfield.

Design improvements, encompassing all visual elements of the central business disrtict, enhance the quality and unique historical features of our downtown. Enhancements to buildings, signs, awnings, window displays, landscaping, and pedestrian amenities are encouraged through financial incentives and design assistance to encourage downtown improvements.

Economic Restructuring efforts seek effective ways to diversify an already vibrant and expanding downtown economy. Periodic market surveys provide benchmarks to identify retail gaps and develop strategies for business retention, expansion and recruitment. Conversion of unused upper-story space into apartments and offices and support for the competitive efforts of Main Street's existing merchants provide a solid economic foundation.

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