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Amy Barnouw

Organization: Planet Fuel

Expertise: Organic beverages



Our Ingredients

Our desire to start a new beverage company was never about reinventing juice. In fact, our goal has always been to go back to basics. Our products are made with ingredients that you know and can actually pronounce! You'll find them light, refreshing and “clean” because there’s no aftertaste from “natural flavors” or chemically-based fortifications.

We worked hard to create juices that are both robust and flavorful while also being “watered down” to help lower the natural sugars. Our beverages have from 25% to 40% less sugar than straight apple juice! Kids don’t seem to know the difference but parents sure do.

Our Beverages

Wilderness Will's Organic Apple Grape 
Natrual Spring Water, Organic Apple Juice Concentrate, Organic Concord Grape Juice Concentrate.

Ocean Olivia's Organic Cherry Lemonade 
Natrual Spring Water, Organic Evaporated Cane Juice, Organic Lemon Juice Concentrate, Organic Cherry Juice Concentrate.

Rainforest Rita's Organic Tropical Punch 
Natrual Spring Water, Organic Apple Juice Concentrate, Organic Pineapple Juice Concentrate, Organic Cherry Juice Concentrate, Organic Passion Fruit Juice Concentrate.

Desert Dan's Organic Cactus Cooler 
Natrual Spring Water, Organic Pear Juice Concentrate, Organic Mango Juice Concentrate, Organic Lime Juice Concentrate.

Our Packaging

You make a difference every time you buy sustainable products and packaging. Aluminum is one of the most environmentally friendly containers available, as long as we continue to recycle! Thanks to its durability, more than 2/3 of the aluminum ever put in the market place is still in production today. It is a welcomed alternative to the ubiquitous petroleum based PET plastic bottle.

Our Promise

As a company, Planet Fuel is committed to developing great tasting beverages that kids love and parents can feel good about. Beyond that, we believe in our ability to make a difference. As Planet Fuel becomes a successful company a portion of our profits will go to hard-working conservation groups.


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